Rumor has it that Google will soon unveil its newest product, the “Google Circles,” a new addition to social networking. According to reports, Google made the announcement at South by Southwest that they are cooking in some product for release anytime soon. However, Google denied having made such announcement.

The reports said Google Circles is a social product which integrates status updates, videos and photos, much like to what Facebook is about. But Google product imparts more privacy for its users, offering features such that users can send private messages to a particular group or in group. Sounds familiar? Yes, it does sound like similar with Beluga, a mobile project made by former Googlers.

But the real question remains: is the rumor true or will it just go in circles without definite answer? Will we ever get to see this “new product” anytime soon? The answer is with Google.